Case
A CPO for a MarTech service ahead of the company's sale: 4 finalists in 3 weeks and an offer in a month
We found a CPO for a MarTech service being prepared for sale in 1 month against a 3-month deadline.
A MarTech service for marketplace sellers was being prepared for sale and needed a CPO who would take the company from top 3 to number 1 in its niche. NEWHR mapped 15 competitors and the marketplaces and presented 4 finalists in the first 3 weeks. The offer was accepted by a Head of Product at an international B2B fintech company: the search took 1 month against a 3-month deadline.
Request and constraints
The company was being prepared for sale, so the CPO's main task was revenue growth: from top 3 to number 1 in its niche.
- Move the company from sales-led to product-led growth: build product processes, hire a team and make the product data-driven.
- Strategic management and readiness to be hands-on.
- Proactive, structured, comfortable with chaos, focused on revenue.
- Not from corporations; a startup-style CPO preferred.
- A hard deadline of up to 3 months.
Why it was hard
The product was not driving growth
Until then, growth had relied on the call center rather than the product. The CPO was not taking over an established product function but moving the company to product-led growth.
The deal set the timeline
The company was being prepared for sale, so the search had no more than 3 months.
Both a strategist and a hands-on operator
The client wanted someone with strategic thinking who was ready to be hands-on, and not from a corporation.
How we searched
We started with a full list of competitors in the niche
We built a list of source companies: all 15 competitors in the niche, plus the marketplaces.
We mapped not only CPOs but also the level below
In these companies we mapped CPOs, their deputies, heads and leads, as well as people who had held these roles before.
We presented finalists within the first 3 weeks
In the first 3 weeks NEWHR selected and presented 4 candidates to the client.
Funnel
- 15competitors in the niche, plus the marketplaces
- 4finalists in 3 weeks
- 1offer accepted
Result
The offer was accepted by a Head of Product at an international B2B fintech company. Timeline: 1 month against a 3-month deadline.
You worked very fast and to a high standard, and found a CPO who was a perfect fit for us.
MarTech service for marketplace sellers