Case
A first CMO for a fintech company with three business units: offer accepted within 1 month
We found the first CMO for a fintech company with three business units in 1 month: the offer went to the CMO of a B2B fintech company in payments
A fintech company with three business units in payment services and affiliate needed its first CMO to build marketing from scratch. NEWHR mapped 40+ target companies, held 11 interviews and presented three finalists to the client. Within 1 month, the offer was accepted by the CMO of a B2B fintech company in payments.
Request and constraints
The company's first CMO: to lead marketing across three business units and build processes, a team, analytics and a steady flow of leads from scratch.
- A leader who does a lot hands-on
- Experience with similar tools: conferences as the priority, plus content, SMM and collaborations
- A narrow domain: payment services (ideally startup-style) and affiliate networks
- Fluent English and Russian
Why it was hard
Only a handful of candidates in the niche
The role needs experience in both payment services and affiliate networks, plus fluent English and Russian. Few marketing leaders have that combination.
A first CMO builds everything from scratch
The company needed someone who would lead marketing for three business units and still do a lot hands-on: processes, the team, analytics and the lead flow all had to be created from zero.
How we searched
We mapped 40+ target companies
NEWHR mapped more than 40 companies with a similar profile. The long list held 54 candidates: sitting CMOs and their deputies.
We held 11 interviews on the agency side
Not everyone on the long list reached the client: NEWHR first held 11 interviews of its own.
We presented three finalists to the client
The client saw the three strongest candidates. The offer was accepted by the CMO of a B2B fintech company in payments.
Funnel
| Stage | Candidates | Conversion from previous stage | Conversion from start |
|---|---|---|---|
| Long list: CMOs and deputies from 40+ companies | 54 | — | 100% |
| NEWHR interviews | 11 | 20.4% | 20.4% |
| Finalists presented to the client | 3 | 27.3% | 5.6% |
| Offer accepted | 1 | 33.3% | 1.9% |
Result
The first CMO was hired in 1 month: the offer was accepted by the CMO of a B2B fintech company in payments.
We work with NEWHR on both technical and business roles. We are fully satisfied with the results and the approach. The team works fast, never goes silent, analyzes the market and proposes its own options for finding candidates.
Client, a fintech company with three business units