Who analysts follow in 2024

We are sharing the first useful insights from our market research: lists of the experts and professional channels that analysts follow.

In October 2024, NEWHR ran a large-scale survey of Russian-speaking analysts in IT. The sample was 1,293 people. Respondents answered our questions about their salary, desired employers, key skills, the experts they follow and much more.

Who took part in the survey? Product, marketing, data, web, BI, systems and business analysts.

Experts

We included in the questionnaire a closed list of the 15 most popular experts, based on our previous survey. Respondents could pick one or more names from our list, write in any name not on the list, or tick "I don't follow anyone".

The leader among the experts on the list was Anatoly Karpov: every second analyst surveyed picked him. About 30% of respondents each said they follow Valery Babushkin and Roman Bunin. And 21% chose "I don't follow anyone".

Below is the full closed list with percentages, LinkedIn links and information about each expert.

• LINKEDIN
• DESCRIPTION

01 | 52.4%
Karpov Anatoly

Data analyst and entrepreneur, founder of the online school karpov.courses.

02 | 32.6%
Babushkin Valery

Analyst and data science specialist. Has held leadership roles at large tech companies. Teaches data science at the Higher School of Economics (HSE). Holds Competitions Grandmaster status on Kaggle.

03 | 30.9%
Bunin Roman

Data visualization expert and BI manager with 15+ years of experience. Author of several frameworks, including Dashboard Map and Dashboard Canvas.

04 | 20.6%
Bukhtik Pavel

Product analytics specialist with more than 7 years of experience. Has worked at startups and large companies (Yandex, FindMyKids). Runs courses and intensives on product analytics.

05 | 19.6%
Mikhaylov Gleb

Analyst with experience at large companies (Alfa-Bank, Sber, Rostelecom). Has created several courses on data analysis and data science on Udemy and Stepik, covering topics from Python basics to more advanced aspects of machine learning and statistics. Publishes educational videos on his YouTube channel.

06 | 18.0%
Kuznetsova Anastasia

Data visualization specialist. Consultant on data visualization and dashboard development.

07 | 17.7%
Nikushin Alexey

Founder and organizer of Matemarketing, a conference on product and marketing analytics. Has worked at large companies (such as Rambler) and consulting agencies. Shares his knowledge in his channel "Internet Analytics". Speaks at events about current trends in analytics and marketing.

08 | 17.1%
Novikov Andrey

Career consultant and product analyst. Creator of the course "From Zero to Offer", which helps people build a career in IT and raise their income. Shares advice on IT careers and product analytics on his YouTube channel.

09 | 12.3%
Krasinsky Ilya

Entrepreneur. Expert in product management and unit economics. Founder of several companies, including Magic Ink and Rick.ai. Teaches at business schools. Community manager of the Russian Apple Developer User Group. Shares his knowledge through courses and lectures (for example, Product Heroes). Was shortlisted for the British D&AD award for the BBC TimeMachine project. Mentors startups and educational programs such as Yandex's Tolstoy Summer Camp and IIDF.

10 | 10.0%
Valiotti Nikolay

Data analyst with experience at large companies (Lenta, Yota, Ulmart and others). Founded Valiotti Analytics, which provides analytics consulting and services for mobile and digital startups.

11 | 9.3%
Anoshin Dmitry

14+ years of experience in analytics and data engineering. Has worked on analytics and data processing projects at large companies, including Amazon. Author of analytics courses and several books (BI tools, cloud analytics).

12 | 7.4%
Kolokolov Alexey

Former director of the Institute of Business Analytics. Founder of Data2speak Inc (USA), a company focused on business analytics services and training. Since 2009 he has worked on projects automating corporate reporting and implementing BI systems. Alexey promotes a culture of data-driven management. He has written several books ("A Dashboard for the Director", "Make the Data Speak"). Has taught on MBA programs at Key West University and Florida Atlantic University.

13 | 6.0%
Bogachev Alexander

Data visualization specialist. Consults media, businesses, cultural and non-profit organizations. Teaches data visualization and public speaking at universities, courses and trainings.

14 | 5.7%
Osipenkov Yakov

Popularizer of web analytics in the Russian-speaking community. Runs online courses on Google Analytics, Google Tag Manager and other tools. Author of a blog about web analytics, contextual and targeted advertising. Builds professional communities on Telegram and YouTube.

15 | 5.5%
Cheremisinov Vitaly

Entrepreneur. Co-founder of EXPF, a company that consults on experiments and mathematical statistics. Expert in data analysis and consulting. Has developed methodologies for running experiments and optimizing business metrics at leading Russian companies.

11% of respondents said they also follow someone outside the list we offered. Respondents wrote in more than 90 additional expert names themselves. Below is information about nine of them (the ones mentioned most often).

Recalling and writing in a name yourself usually takes more effort than ticking boxes in a closed list. That is why we show this list of experts separately from the ranking, where people chose from a ready-made list.

• Andron Alexanyan — Entrepreneur. Expert in analytics and data science. Runs several projects that use data-driven practices. Founder of Simulative, a project that trains analysts.
• Maria Grishina — Analyst at Russian Railways with experience in business analytics and UX/UI design. Hosts expert live streams and master classes.
• Danila Elistratov — Data analyst. Teaches at T-Bank's Central University and at Skypro.
• Tagir Khayrutdinov — Product analyst at Yandex (previously at Alfa-Bank and Ozon). Speaks at conferences. Organizer of winter schools on analytics and data science. Writes a blog about IT careers and data analysis.
• Denis Beskov — Founder of the School of Systems Analysis. Speaks at conferences and organizes events such as ProductCamp Moscow. Author of professional standards for systems analysts and IT product managers in Russia.
• Yury Borzilo — Specializes in marketing analytics and target audience research. Runs a Telegram channel and a marketing blog at toolmark.ru, where he shares methods for attracting customers and analyzing consumer data.
• Ekaterina Ananyeva — Systems analyst and founder of GetAnalyst, a community of systems analysts. More than 15 years in IT: went from intern to head of a systems analysis department. Designs and develops software solutions for business. Runs The Digital Unicorn (USA), a marketing and development agency. Speaks at international conferences on systems analysis.
• Vladislav Knyazev — Systems analyst with more than 5 years of experience in fintech (Sber, VTB, Alfa-Bank). Author of a course that prepares systems analysts for job interviews. Shares his experience and career growth advice in his Telegram channel.
• Philipp Upravitelev — Product analyst with a background in statistics and experimental psychology. Teaches courses on automated big data collection and analytics at the Higher School of Economics (HSE).

Channels and podcasts

We also asked respondents: "Which professional analytics channels do you follow regularly?". The final list includes Telegram channels and podcasts.

As with the experts, we offered to tick channels in a ready-made list or to write their names in.

The leaders of the channel ranking overlap heavily with the top experts. The top three channels were Anatoly Karpov's Karpov.courses, Roman Bunin's Reveal the Data and Anastasia Kuznetsova's "Nastenka and Charts" (see the full list with descriptions below).

In the open-answer field, our respondents also wrote in Power BI Design, "Danyalytics", "Borzilo" and many other channels.

• CHANNELS
• DESCRIPTION

01 | 37.7%
karpov.courses

The channel of Anatoly Karpov's project, which teaches data science, machine learning and data analytics. There you can learn more about the courses and career opportunities for students and graduates.

02 | 28.8%
Reveal the Data

Roman Bunin's channel. Topics: data visualization, BI system development, Tableau. You can read posts on visualization theory and book reviews there, and find dashboard templates.

03 | 27.7%
Nastenka and Charts

Anastasia Kuznetsova's channel. Topics: data visualization, analytics, Tableau and R. The channel publishes links to useful resources, tips and tools for building effective charts and dashboards.

04 | 24.4%
LEFT JOIN

Nikolay Valiotti's channel. Topics: data analytics, technology, SQL. The channel's content helps both beginner and experienced analysts build up their knowledge and skills.

05 | 23.5%
No Data No Growth

Pavel Bukhtik's channel. Topics: career growth in data roles, building an analytics culture in companies. The channel can be useful to specialists and managers at product companies.

06 | 22.4%
Valera's Time

Valery Babushkin's channel. Topics: machine learning, data analysis, ML system design. From time to time the author runs streams with subscribers.

07 | 15.9%
Anonymous Analysts Club

Alexey Kolokolov's channel. Topics: analytics, data visualization, corporate reporting automation, Excel and Power BI.

08 | 15.8%
EXPF – mathematical statistics and experiments

The channel was created by Vitaly Cheremisinov and Iskander Mirmakhmadov. Topics: data analysis, experiments, statistics.

09 | 14.7%
Data Engineering

Dmitry Anoshin's channel (Amazon, Microsoft Gaming). Topics: BI, data visualization, ETL processes. The material is explained through real industry cases.

10 | 13.3%
Noukash life

Andrey Novikov's channel. Topics: career development in IT, improving quality of life.

11 | 12.5%
AvitoTech

Topics: technology, development, the experience of Avito's engineering team, how the company uses data science and machine learning.

12 | 10.0%
Chartomoyka

Alexander Bogachev's channel. Topic: data visualization. The author offers more than 2,500 palettes for data visualization and teaches readers how to choose the right charts and present data.

13 | 8.4%
It Counts

A channel and a podcast of the same name. Topic: data analytics. Serves as a platform for sharing knowledge and experience.

14 | 8.1%
Krasinsky: growth, marketing & product, analytics

Ilya Krasinsky's channel. Topics: product management, marketing, analytics, unit economics. Among other things, the author answers frequently asked questions about metrics, cohorts and other analytical tools.

15 | 7.9%
This is Data

Roman Romanchuk's channel. Topics: data analytics and visualization, data science, business analytics. The author writes about metrics and statistics and shares scripts, links and mind maps.

16 | 7.7%
Product Analytics

Marina Mikheeva's channel. Topics: research, product analytics. The author writes about an analyst's metrics, strategies and tools, and posts tips and memes.

17 | 6.7%
Internet Analytics

The channel of Alexey Nikushin, organizer of the Matemarketing conference. Topic: digital marketing. The channel publishes industry news, original materials, links to interesting research, and examples of successful projects and methods.

18 | 5.6%
Yet another podcast

Yandex's podcast about technology and the company's employees. Host Pavel Kushelev discusses the company's products, major updates, developments and gadgets with his guests.

19 | 4.9%
Data Coffee

A channel and podcast about data: how it is collected, stored, processed and visualized.

20 | 4.7%
DATA HEROES

Nikolay Valiotti's podcast. Nikolay talks with heads of analytics teams and business units about how analytics and technology help companies grow and make decisions.

21 | 2.7%
Machine Learning Podcast

An educational podcast about machine learning and artificial intelligence. Host: Mikhail Kryzhanovsky.

Our partners

We thank everyone who shared information about the survey and helped us collect such an impressive sample! 💙

The list of partners is below. If you helped us find respondents but did not find your channel on the list, write to data@new.hr. If you would like us to correct something in a description, write to us too!

Lead data analyst with 5+ years of experience in analytics and engineering, BI and DWH. Author of a Telegram channel about data analytics and engineering.

Founder of the educational project and courses datastudy.ru

Mentor, guest lecturer and consultant on developing analytics solutions.

Daniil Dzheparov

Data analyst, author of the Data Study channel

BI and dataviz trainer with more than 5 years of experience, popularizer of dataviz and data art. Natalia teaches BI and dataviz at VShU, SPbU, MSU, MGPU, EUSP, GSOM and HSE, and works with the international communities Data Visualization Society and Make Your Data Speak.

She draws comics about data visualization and creates her own data art projects. In her blogs she shares interesting and useful materials on different areas of data visualization.

Natalia is the founder of Flowers & Numbers, an international data art community.

• Natalia Kiseleva — Dataviz and BI trainer, data artist and data comics author. Author of the Data-comics and Chatting Charts channels

A product person with a broad outlook, a former biologist turned entrepreneur.

He isolated a salt-tolerance gene from a salt-tolerant plant and made a transgenic lawn grass that is resistant to soil salinity 🙂

Ex-CPO of Skyeng, he launched the kids' line from scratch and grew it to a turnover of a billion.

Right now he is building Karierny Tsekh and a Miro-like board. He helps people find jobs and produces a podcast about the world of HR in IT.

Gleb Kudryavtsev

Entrepreneur and product manager, author of the glebkudr channel

Data analyst with more than 6 years of experience and a lecturer in data analysis disciplines at T-Bank's Central University and at Skypro.

• 1,000+ job placements into the "Data analyst" profession
• 100+ completed cohorts at Skypro
• 100+ talks about the profession
• 50+ offline university lectures in the "Statistics" and "Python for analysis" specializations

On his channel, Danila talks about the data analyst profession; reviews job postings on hh and test assignments; explains metrics, mathematical methods and useful programming life hacks, and sometimes even ventures into linguistics or economics.

• Danila Elistratov — Data analysis and related education. Author of the "Danyalytics" channel

I'm Nastya, a data visualization expert focused on dashboards and business charts. I run the channel "Nastenka and Charts" and the newsletter BI Bites.

I write about how to make charts and dashboards convenient and clear, and share interesting finds from the world of data and beyond.

I mostly do BI development, and I have also worked as a marketing and product analyst and in Data Governance functions. I used to teach courses on Tableau and data visualization at HSE St Petersburg and the European University at St Petersburg, and I have a course on Stepik.

• Nastya Kuznetsova — BI and data visualization expert, author of the "Nastenka and Charts" channel

Data analyst with more than 10 years of experience in Russian and international fintech projects, including Sravni, Xsolla and T-Bank. Over this time he has gone from rank-and-file analyst to director, working on strategy development, metric optimization and complex business problems.

Author of the Telegram channel This is Data, where he reviews the best analytics articles from the English- and Russian-language internet, breaks down frameworks for working with metrics, shares cases and gives practical advice.

His goal is to make the complex world of analytics accessible and to inspire colleagues to grow.

Roman Romanchuk

Data analyst, author of the This is Data channel

A manager with more than 6 years of experience in analytics and 4 years on the management track at Avito. Runs a channel about management, analytics and careers.

Alexey shares different approaches and practices for managing teams, building an analytics culture and working with a large number of stakeholders. Over this time his team has grown from 2 to 25+ people, so he has accumulated plenty of expertise, mistakes and reflection.

His blog will help you learn about the role of analytics in a large company and the challenges it regularly faces.

Alexey Malinsky

Head of analytics, author of the Malex channel

Digital analyst with 10 years of experience in web/app analytics and a data analyst with 5 years of experience.

• Mikhail Garkunov — Digital / Marketing Analyst, author of the channel "Analytics for Business Decisions"

Data analysis and visualization, interesting links, job openings, lessons, humor and personal experience.

Tech stack: Python, Java, SQL, Tableau, KNIME, Yandex Cloud, Yandex DataLens.

Is This Even Analytics?

Data analysis

• Your hands are growing from the wrong Job, but you want beautiful Power BI reports?
• Come on in, there's UX/UI-mazing advice here from @BISupplyBA

Power BI Design

UX/UI for analytical reports

A channel about working with data with no ads and no bullshit. Only useful, up-to-date content from the world of data work: storage, processing, visualization.

Data Pipe

Data Engineering

The Reveal the Data channel is devoted to data visualization, dashboard development and the evolution of BI systems. It will be especially useful for analysts and designers who work with analytics systems.

It covers how to build systematic approaches to dashboards, make beautiful charts and gather requirements from stakeholders effectively.

Reveal the Data

BI, analytics and data visualization

Understanding the world through data. The channel collects statistics and data from a wide range of fields. A minimum of judgments and interpretations, a maximum of data and facts. The selection criteria, a relatively reliable source plus data, help to understand the world better.

Rational Numbers

Interesting data and statistics

The Product Analytics channel is a treasure trove of knowledge on product analytics, metrics, job hunting and behind-the-scenes life for anyone who wants to break into analytics. Marina Mikheeva is an experienced product analyst, ex-Avito, Cian, AliExpress, DiDi.

• In the channel, Marina:
• explains how to get into the profession using free resources;
• shares detailed guides to learning product analytics;
• roasts résumés and gives advice on writing them.

Product Analytics

Product analytics

Data analyst with more than 5 years of experience in data analytics and financial analysis.

• Specialization: data analysis with Python and SQL
• Author of the analytics module of the Skillfactory course "IT Specialist from Scratch".

In her blog, Valeria shares real work cases, writes code examples and explains how to make the code better and more efficient. Useful for those who want to level up their skills and solve analytics problems more simply and quickly.

Shuvaeva Valeria

Data analyst, author of the channel "A Data Analyst's World"

Head of the product analytics unit at Magnit. Has worked at international companies. Author of the expert blog Only Analyst; I write articles on Habr, record podcasts, develop educational products and help people become analysts (100+ students).

I share both professional materials and personal stories (the ones it's impossible to keep quiet about 😅). I write not only about SQL and Python, but also about motivation and growth.

I believe in the power of community, so I regularly talk with beginner analysts, and sometimes we meet in person.

Gavrilov Alexey

Data analyst, author of the Only Analyst channel

Product analyst, bioinformatician, author of a Telegram channel on statistics and data analysis.

In the channel, Elena explains complex statistics in simple words, breaks down product cases and talks about handy features of the R language.

In addition, Elena offers one-on-one consultations on statistics and experiment design; you can find out more in her Telegram channel.

• Elena Ubogoeva — Product analyst, author of the channel "Statistics and R in Science and Analytics"

Entrepreneur, co-author of the framework "Unit economics for managing product development". Author of the book "Unit economics. Data Driven Decisions for Business and Startups".

He writes a blog about data-driven decision-making, where he shares the details of applying the framework to product development management and to financial and product planning, gives examples and shares templates.

Daniil Khanin

CEO of ueCalc, author of the Data Driven Decisions channel

We build analytical tools for the web and BI platforms. The lab's clients include Sovcombank, the Moscow Department of Transport, T—Zh magazine, the Moscow Marathon, the bioinformatics laboratory of the Research Institute of Physico-Chemical Medicine, Yandex Practicum, Shopfans, Mindbox and other startups and entrepreneurs.

Since 2014, Tanya has also been running her own courses on visualizing complex data. The courses come in different formats, including corporate events for Sber, Yandex, Rambler, X5 Group and others. The curricula are based on her own methodology, the Δλ algorithm.

Tanya Misyutina's Data Lab

Visualizing complex data, projects and training courses

Alexey Nikushin is an entrepreneur, founder of the analytics conferences Matemarketing and Aha!, author of the Telegram channel "Internet Analytics", which has more than 27 thousand readers, and of the chat "Jobs Looking for Analysts".

After working at Rambler&Co, RAEC and MegaLabs, since 2018 Alexey has focused on the analytics community and now devotes all his time to developing his own projects.

• Alexey Nikushin — Producer of conferences for analysts, author of the "Internet Analytics" channel

Ex-Head of Product Analytics, Yandex, FindMyKids; 7+ years in product analytics, 4 of them in a leadership position.

Author of the Telegram channel No Data No Growth about career growth in product analytics and mastering A/B testing.

He currently runs the No Data No Growth online school, A/B testing consulting and builds his own products.

Pavel Bukhtik

CEO & Founder, author of the No Data No Growth channel

Notes about IT, growth and the life of a data engineer from Sweden. No preaching, just my opinion and experience.

Vanya the Engineer

Notes about IT and life from Sweden

An entrepreneur with strong expertise in analytics and Data Science.

He believes that a great, stable business can only be built on a data-driven approach, and that "entrepreneurial peace of mind" can only come from full end-to-end analytics of every process.

That is why in his blog he shares how to build a data-driven business and monetize analytics. By the way, all the practices described in the channel are actually used in the author's current projects: Simulative and IT Resume.

Andron Alexanyan

CEO & founder Simulative/IT Resume

Simulative is an educational platform in analytics.

We set up analytics for companies ourselves every day. Our clients include some of the largest companies in Russia and the world: Sber, Mail.ru, Skyeng, Coding Invaders and many others.

That is why we created Simulative: to pass on the experience and knowledge we have accumulated in the form of high-quality courses, where we teach not on toy examples about "oranges" but on cases from real business.

On social media we share free content for those growing in analytics, data engineering and Data Science.

Simulative

Analytics training

I help companies make data-driven decisions. I develop an experimentation culture. I write a blog, create courses and take part in conferences.

I have given more than 80 consultations on A/B tests to colleagues. I believe analytics is first about solving user and business problems, and only then about technology.

Yury Borzilo

Product analytics and A/B tests, author of the "Borzilo" channel

Director of Machine Learning and Data Analysis at Ozon Fintech. I love data and live by it. I adore the professions around data. DA + DS + DE is my whole transparent love.

Open to any conversation about data; I adore people who see the data field not as a job but as a profession and a passion for life. The main thing is the passion in your eyes, the rest of life will fall into place. To everyone who has read this far: you are wonderful!

In my Telegram channel I have gathered different heads of data analytics, and we all write anonymously about various fun things around data and managers. In the channel we actively discuss topics that we don't always want to, or can't, discuss openly. We talk about stakeholders, tasks, projects, analysts, charts and just have fun.

• Alexander Tolmachev — Chief Data Officer (CDO), author of the "Anonymous Analysts Club" channel (@analytics_kaanal)

Valery is one of the most recognized and authoritative Data Science experts, not only on the Russian-language internet but worldwide. Senior Principal Data, Data & Analytics, British Petroleum. Before that he worked at companies such as Meta, Blockchain.com, X5 Retail, Yandex and others. Author of the book ML System Design

In his channel he often shares reviews of the latest research in DS, AI and technology in general, and from time to time publishes job openings at leading companies, including BP. He masterfully alternates technical reviews and news with stories from his life. His London life and work in a British corporate environment are so fascinating that he has built a whole community of IT specialists around himself who are happy to discuss both large language models and how an English fox stole Valera's slippers right out of his garden. Everyone will find something to their liking!

Valery Babushkin

Senior Principal Data, Data & Analytics

GoPractice is a platform of training courses and materials for everyone who builds and grows products.

We help product managers, project managers, marketers, analysts and other specialists create value for users and businesses more effectively and grow professionally faster.

We publish useful materials on our blog and Telegram channel, and run free webinars where we discuss current questions of product management.

On our YouTube you will find recordings of these webinars and other useful videos featuring experts.

GoPractice

We teach product management

Product analyst with 12+ years of experience, specializing in mobile f2p games. Teaches at HSE, author of a textbook on R. Mentor and practicing coach.

In his channel Dice analytics he talks about the tasks and situations a game analyst runs into at work, shares methodological reflections, and reviews books and courses.

Philipp Upravitelev

Product analyst

Mathshub is an international school that provides in-depth supplementary education in AI and data. Its program leads, mentors and instructors are practitioners in Data Science and software development from the world's leading IT companies, with broad teaching experience.

More than 35,000 students have already completed its programming and Data Science programs. The focus is on career support, with consultations from international coaches who have already helped hundreds of developers get hired. The main goal of the career programs is to prepare students to change profession from scratch, help them get an offer from a company abroad, and prepare a portfolio of finished pet projects.

Mathshub

International school of data professions

An expert in A/B testing and data analytics with many years of experience developing and implementing experimentation platforms. One of the founders of EXPF, a product and consulting company specializing in data consulting on experiments and providing its own A/B platform. Leads a team of analysts and developers building the company's own SaaS platform for A/B testing.

Has worked with M.Video, Detsky Mir, Skyeng, Aeroflot, HSE, the Sber ecosystem and other large Russian companies

Iskander Mirmakhmadov

Expert in A/B testing and data analytics

Product analyst with more than 7 years of experience in analytics. In his channels he talks about the nuances of product and data analyst work and shares useful resources and materials. Among other things, he covers what a beginner analyst needs to know and be able to do, and what to do to get the long-awaited offer of 300k/ns.

In his blog devoted to A/B tests, he writes about the specifics, pitfalls, publications and trends that come up when running A/B tests.

Alexander Efimov

Lead product analyst

Dima is a product analyst with more than 6 years of experience in the profession. He is currently team lead of product analytics at Gett (Cyprus).

In his Telegram channel and on LinkedIn, Dima explains the main approaches to product analysis in simple words and shares situations from life that he encounters on his career path.

Dima Varsanovich

Product analytics team lead, author of the Product analysis channel

Data specialist, entrepreneur, CEO and founder of the data consultancy LEFT JOIN and of the data media outlet of the same name, the largest in Russia.

Master of Science (Master in Data Science, Georgia Tech), PhD (Mathematical Methods in Economics, Saint Petersburg State University).

The LEFT JOIN team regularly publishes materials on analytics and working with data. In the blog (which, by the way, is already 5 years old) you can find expert materials on how to work with data. In the Telegram channel there are posts about effective visualization and the value of data for business.

Nikolay Valiotti

CEO and founder of LEFT JOIN

• Short 3-minute stand-ups about management in IT.

If You Don't Work, You're a Team Lead

A channel about management in IT