Who analysts follow in 2025

The NEWHR research team continues to study up-to-date data on the market for analysts in IT. Our research shows how the profession is changing, what analysts cost, where they want to work and much more.

We are publishing a separate section on the most popular experts and professional channels so that you can get an idea of the key public figures in Russian-speaking analytics.

Survey period: September 22 — November 6, 2025.
Sample: 1,493 people.
Respondents' specializations: product, marketing, data, web, BI, systems and business analysts.

Experts

• the choice of product, marketing, data, web and BI analysts
• the choice of systems and business analysts

Top 15. Product, marketing, data, web and BI analysts

Top 15. Systems and business analysts

• LINKEDIN
• DESCRIPTION

01(0) | 56.0%
Karpov Anatoly

Data analyst and entrepreneur, founder of the online school karpov.courses.

02(0) | 39.5%
Babushkin Valery

Analyst and Data Science specialist, lecturer. Has held leadership roles at large tech companies. Holds Competitions Grandmaster status on Kaggle.

03(0) | 37.0%
Bunin Roman

Data visualization expert and BI manager with 15+ years of experience. Author of several frameworks, including Dashboard Map and Dashboard Canvas.

04(0) | 26.5%
Bukhtik Pavel

Product analyst with 8+ years of experience. Has worked at startups and large companies (Yandex, FindMyKids). Runs courses and intensives on product analytics.

05(+1) | 22.9%
Kuznetsova Anastasia

BI and data visualization specialist with more than 8 years of experience in BI. Author of courses on Stepik and elsewhere. Writes about and teaches how to make clear, easy-to-use dashboards and visualizations.

06(+2) | 20.6%
Novikov Andrey

Career consultant and product analyst. Creator of the course "From Zero to Offer", which helps people build a career in IT. Shares advice on IT careers and product analytics on his Telegram and YouTube channel.

07(-2) | 19.4%
Mikhaylov Gleb

Analyst with experience at Alfa-Bank, Sber and Rostelecom. Author of courses on data analysis and Data Science on Udemy and Stepik (from Python basics to more advanced aspects of machine learning and statistics). Publishes educational videos on his YouTube channel.

08(-1) | 12.5%
Nikushin Alexey

Founder of Matemarketing, a conference on product and marketing analytics. Has worked at large companies (such as Rambler) and consulting agencies. Shares his knowledge in his channel "Internet Analytics". As a speaker, he talks about current trends in analytics and marketing.

09(+1) | 12.2%
Valiotti Nikolay

Data analyst with experience at large companies (Lenta, Yota, Ulmart and others). Founded Valiotti Analytics, which provides analytics consulting and services for mobile and digital startups.

10(NEW) | 10.2%
Alexanyan Andron

Entrepreneur, expert in analytics and Data Science. Runs several projects that use data-driven practices. Founder of Simulative, a project that trains analysts.

11(-2) | 9.0%
Krasinsky Ilya

Entrepreneur, expert in product management and unit economics. Founder of several companies, including Magic Ink and Rick.ai. Community manager of the Russian Apple Developer User Group. Author of courses (for example, Product Heroes), startup mentor. Was shortlisted for the D&AD award for the BBC TimeMachine project.

12(-1) | 9.0%
Anoshin Dmitry

14+ years of experience in analytics and data engineering. Has worked on analytics and data processing projects at large companies, including Amazon. Author of analytics courses and several books (BI tools, cloud analytics).

13(NEW) | 8.0%
Grishina Maria

Analyst with experience in business analytics and UX/UI design. Hosts expert live streams and master classes.

14(-2) | 7.1%
Kolokolov Alexey

Former director of the Institute of Business Analytics. Founder of Data2speak Inc. Works on projects automating corporate reporting and implementing BI systems. Author of the books "A Dashboard for the Director" and "Make the Data Speak". Has taught on MBA programs at Key West University and Florida Atlantic University.

15(-2) | 6.8%
Bogachev Alexander

Data visualization specialist. Consults media, businesses, cultural and non-profit organizations. Teaches data visualization and public speaking at universities, courses and trainings.

Telegram channels

• the choice of product, marketing, data, web and BI analysts
• the choice of systems and business analysts

Top 30. Product, marketing, data, web and BI analysts

Top 30. Systems and business analysts

• CHANNELS
• DESCRIPTION

01 | 39.4%
Karpov.Courses

The channel of Anatoly Karpov's project, which teaches Data Science, Machine Learning and data analytics. From it you can learn more about the courses and career opportunities for students and graduates.

02 | 35.1%
Reveal the Data

Roman Bunin's channel. Topics: data visualization, BI system development, Tableau. You can read posts on visualization theory and book reviews there, and find dashboard templates.

03 | 34.3%
Nastenka and Charts

Anastasia Kuznetsova's channel. Topics: data visualization, analytics, Tableau and R. In the channel you can find links to useful resources, tips and tools for building effective charts and dashboards.

04 | 29.9%
No Data No Growth

Pavel Bukhtik's channel. Topics: career growth in data roles, building an analytics culture in companies. The channel can be useful to specialists and managers at product companies.

05 | 26.3%
LEFT JOIN

Nikolay Valiotti's channel. Topics: data analytics, technology, SQL. The channel's content helps both beginner and experienced analysts build up their knowledge and skills.

06 | 24.6%
Valera's Time

Valery Babushkin's channel. Topics: machine learning, data analysis, ML system design. From time to time the author runs streams with subscribers.

07 | 17.1%
Anonymous Analysts Club (Alexey Kolokolov)

Alexey Kolokolov's channel. Topics: analytics, data visualization, corporate reporting automation, Excel and Power BI.

08 | 16.7%
Tagir Analyzes

A channel about work, dataviz, industry news, interesting facts and careers.

09 | 16.0%
Noukash life

Andrey Novikov's channel. Topics: career development in IT, improving quality of life.

10 | 14.7%
Data Engineering

Dmitry Anoshin's channel (Amazon, Microsoft Gaming). Topics: BI, data visualization, ETL processes, using real industry cases.

11 | 12.5%
AvitoTech

Topics: technology, development, the experience of Avito's engineering team, how the company uses Data Science and Machine Learning.

12 | 11.2%
ANDRON ALEXANYAN

Andron Alexanyan's channel about how to do analytics and draw the right conclusions.

13 | 10.6%
Trisigma (Ex-EXPF)

Vitaly Cheremisinov and Iskander Mirmakhmadov's channel about data analysis, experiments and statistics.

14 | 9.8%
Power BI Design

• A channel about beauty in Power BI reports.

15 | 9.5%
Chartomoyka

Alexander Bogachev's channel. Topic: data visualization. The author offers more than 2,500 palettes for data visualization and explains how to choose the right charts and present data.

16 | 9.4%
It Counts

A channel and a podcast of the same name. Topic: data analytics. Serves as a platform for sharing knowledge and experience.

17 | 7.3%
Product Analytics

Marina Mikheeva's channel. Topics: research, product analytics. The author writes about an analyst's metrics, strategies and tools, and posts tips and memes.

18 | 6.7%
This is Data

Roman Romanchuk's channel. Topics: data analytics and visualization, Data Science, business analytics. The author writes about metrics and statistics and shares scripts, links and mind maps.

19 | 6.5%
Krasinsky: growth, marketing & product, analytics

Ilya Krasinsky's channel. Topics: product management, marketing, analytics, unit economics. Among other things, the author answers frequently asked questions about metrics, cohorts and other analytical tools.

20 | 4.7%
Data Coffee

A channel and podcast about data: how it is collected, stored, processed and visualized.

21 | 4.5%
Internet Analytics // Alexey Nikushin

• The channel of Matemarketing, the largest conference for analysts.

22| 2.2%
Anonymous Analysts Club

• A channel about data without censorship.

23 | 1.0%
Kris on Analytics

• The simple life of a product analyst. Self-development and openness.

24 | 0.9%
Analytessa the Developer

A channel about IT, computer science in the broad sense and a bit of lifestyle.

25 | 0.6%
Borzilo

• A channel about analytics, products and marketing.

26 | 0.6%
Zasql Pythona

• A channel about Python, analytics, Data Science, SQL and much more.

27 | 0.6%
Not Just Any A/B Tests

• A channel devoted to statistics and a series of courses on A/B tests.

28 | 0.5%
Seeallochnaya

Igor Kotenkov's channel with news (and thoughts about it) from the world of NLP, VR and space.

29 | 0.5%
Dataism

A channel about analytics, IT careers and a bit of Portuguese lifestyle. Useful for analysts, data scientists and product managers.

30 | 0.4%
Analyst for Life | Excel, PowerBI, SQL

A channel with materials and tools for developing Excel, BI and SQL skills.

31 | 0.4%
Couch Data

Stories from the couch by a Lead Product Analyst. Topics: careers in data analytics, job interviews and life in IT.

32 | 0.4%
Data Secrets

A channel about machine learning.

• The full list of channels analysts follow — the choice of product, marketing, data, web and BI analysts
• the choice of systems and business analysts.

Product, marketing, data, web and BI analysts

Systems and business analysts

Podcasts | YouTube channels

• the choice of product, marketing, data, web and BI analysts
• the choice of systems and business analysts

Product, marketing, data, web and BI analysts

Systems and business analysts

• yet another podcast by Yandex — A podcast about technology, Yandex products and the people who work on them. Host: Pavel Kushelev.
• It Counts — A podcast from T-Bank's product analytics team: from the nuances of working with data to finding motivation. All of it within a product approach.
• Data Heroes — Nikolay Valiotti's podcast. Nikolay talks with heads of analytics teams and business units about how analytics and technology help companies grow and make decisions.
• Machine Learning Podcast — An educational podcast about machine learning and artificial intelligence. Host: Mikhail Kryzhanovsky.
• Alex The Analyst — Alex Freberg's channel, which teaches everything you need for a Data Analyst career from scratch.
• MLinside — A YouTube channel about everything AI and ML. An online school of machine learning and artificial intelligence.
• Tech With Tim — The channel of Tim Ruscica, a self-taught developer and entrepreneur. Focused on no-fluff educational programming content, from basic Python to advanced topics such as machine learning, AI agents and games.
• Flerlage Twins — The blog of twin brothers Ken and Kevin Flerlage, recognized experts in Tableau and Data Visualization (both are in the Tableau Visionary Hall of Fame).
• Import AI — A weekly newsletter by Jack Clark, co-founder of Anthropic, with reviews of AI/ML news, research, ethics and the industry.
• Chris Webb's BI Blog — A blog about Microsoft business analytics tools, focused on Power BI, Microsoft Fabric and related technologies.
• Guy in a Cube — A channel focused on Power BI, Microsoft Fabric, DAX, data modeling, dashboards, performance and new features such as Copilot, OneLake and Synapse. The videos include tutorials for beginners, tips on KPI cards, forecasting and enterprise cases.

How to Power BI

• A channel about Power BI, Power Query and Power Apps.
• sqlbi — A resource focused on DAX, Power BI, Analysis Services tabular models and related Microsoft technologies. Founders Marco Russo and Alberto Ferrari publish articles, guides and tools for optimizing data models

Experts: NEWHR's pick

In this section we have included experts we vouch for ourselves. That is exactly why we asked them for media support.

We thank everyone who shared information about the survey and helped us collect such an impressive sample! 💙

Infographics and visualization designer, data artist. Winner and prize-winner of Russian and international competitions in infographics, data visualization and data art.

In her channel, Nadezhda collects unusual visualizations and examples of data art from around the world and shows that dry numbers can turn into expressive images. Her goal is to demonstrate that data and statistics can take the most unexpected forms and become art objects in their own right.

Nadezhda's channel is a lively source of inspiration and unconventional ideas for those who work with data or simply love visual stories.

Nadya Andrianova | Designing Numbers

Designer, data artist

Head of the forecasting team at Yandex Lavka with more than 5 years of experience. In his blog (https://t.me/asisakov_channel) he shares observations and experience related to working in Data Science and applied AI. He mentors on career building and job interviews and consults on DS projects.

Alexander Isakov | asisakov

Analytics and machine learning using AI

I have worked at the intersection of data and visual communication for more than 10 years. I started as a researcher in IT, which led me to data visualization and presentation design.

I help simplify complex ideas, research and product decisions, making them clear and convincing. I teach data visualization in the master's program at Ural Federal University (UrFU), run an expert Telegram channel and an intensive on the basics of dataviz in Excel.

My goal is to develop visual literacy and help people speak the language of data clearly and effectively.

Nastya Kirsha

Presentation designer

Head of the HR analytics team for Yandex's high-volume workforce, with more than 10 years of experience in HR analytics.

Works across the full cycle of tasks, from operational reporting to building causal models and assessing the economic impact of HR initiatives. Specializes in analytical products, headcount and cost models, and the effectiveness of HR interventions. Has experience in energy, banking and e-commerce logistics.

Author of the Telegram channel H0H1: on HR analytics.

Alexander Botvin

HR analytics expert

BI/Data manager with 15 years of experience, Data Strategy and Data Governance, expert and consultant.

Author of the Telegram channel DataNature, a blog about managing BI and DG in a company.

Sasha Barakov

Head of BI at Avito

Founder of Product Market Lab with 11 years of experience in product development.

Consults companies on product development and conducts market and customer research. Has worked with Ozon, Yandex, HeadHunter, large banks and international projects.

Specializes in building product strategies, CJM analytics and launching new products. Helps businesses grow by introducing innovation and optimizing processes. Clients' average growth after his research is x2 in a year.

Sergey Koloskov

Product consultant and strategist

• materials on how to survive in the current job market
• specific recommendations, for example: how to describe results in a résumé, how to answer typical interview questions
• cases of candidates who have successfully found jobs in today's market in different locations (Europe, USA, Russia).

Hello New Job!

A channel about how to find a job in IT

Job openings you won't find on job sites.

Employers can find out how to post their vacancy for free here.

Job for Analysts & Data Scientists

Jobs for Digital analysts and Data Scientists

Lead data analyst with 6+ years of experience in analytics and engineering, BI and DWH. Author of the Telegram channel @data_study about data analytics and engineering.

Founder of the educational project and courses datastudy.ru. Mentor, guest lecturer and consultant on developing analytics solutions.

Daniil Dzheparov

Data analyst

BI and dataviz trainer with 8 years of experience, popularizer of dataviz and data art.

Natalia teaches BI and dataviz at SPbU, MSU, MGPU, EUSP, ITMO and HSE, and works with the international communities Data Visualization Society, Make Your Data Speak and Data2Kids.

She draws comics about data visualization and creates her own data art projects! In her blogs she shares interesting and useful materials on different areas of data visualization.

Natalia is the founder of the international data art community "Flowers & Numbers" and the author of a children's dataviz book, "Kristina in Chartland".

Natalia Kiseleva

Dataviz and BI trainer, data artist and data comics author

• Data analyst with more than 5 years of experience: Nielsen, Home Credit, Citymobil
• Lecturer with 5 years of experience: Skypro, Central University
• Author of a blog about analytics, data and mathematics

Danila Elistratov | Danyalytics channel

Analyst / Analytics lecturer

I'm Nastya, a Tableau ambassador and data visualization expert focused on dashboards and business charts. I run the channel "Nastenka and Charts" and the newsletter BI Bites. I write about how to make charts and dashboards convenient and clear, and share interesting finds from the world of data and beyond.

I mostly do BI development, and I have also worked as a marketing and product analyst and in Data Governance functions. I used to teach courses on Tableau and data visualization at HSE St Petersburg and the European University at St Petersburg, and I have a course on Stepik.

Nastya Kuznetsova

BI and data visualization expert

Data analysis and visualization, interesting links, job openings, lessons, humor and personal experience.

Tech stack: Python, Java, SQL, Tableau, KNIME, Yandex Cloud, Yandex DataLens.

Is This Even Analytics?

Data analysis

• Your hands are growing from the wrong Job, but you want beautiful Power BI reports?
• Come on in, there's UX/UI-mazing advice here from @BISupplyBA

Power BI Design

UX/UI for analytical reports

A channel for those who want to work faster, automate processes and find the best BI solutions. We break down real cases and share BI tools and useful life hacks.

BI Hub

Automation and methodology in BI

A channel about working with data with no ads and no bullshit. Only useful, up-to-date content from the world of data work: storage, processing, visualization

Semyon Osipov | Data Pipe

Data Engineering

The Reveal the Data channel is devoted to analytics, dashboard development and the evolution of BI systems.

Roma writes about how to build systematic approaches to dashboards, gather requirements from stakeholders effectively and use AI at work.

Roman Bunin | Reveal the Data

BI, analytics and data visualization, AI

Data analyst with more than 5 years of experience in data analytics and financial analysis.

• Specialization: data analysis with Python and SQL
• Author of the analytics module of the SkillFactory course "IT Specialist from Scratch"!

In her blog, Valeria shares real work cases, writes code examples and explains how to make the code better and more efficient. Useful for those who want to level up their skills and solve analytics problems more simply and quickly.

Shuvaeva Valeria

Data analyst

Product analyst, bioinformatician, author of a Telegram channel on statistics and data analysis.

On the channel, Elena explains complex statistics in simple words, breaks down product cases and talks about handy features of the R language.

In addition, Elena offers one-on-one consultations on statistics and experiment design; you can find out more in her Telegram channel.

Elena Ubogoeva

Product analyst

Entrepreneur, co-author of the framework "Unit economics for managing product development". Author of the book "Unit economics. Data Driven Decisions for Business and Startups".

He writes a blog about data-driven decision-making, where he shares the details of applying the framework to product development management and to financial and product planning, gives examples and shares templates.

Daniil Khanin

CEO ueCalc

Alexey Nikushin is an entrepreneur, founder of the analytics conferences "Matemarketing" and "Aha!", author of the Telegram channel "Internet Analytics" and of the chat "Jobs Looking for Analysts".

After working at Rambler&Co, RAEC and MegaLabs, since 2018 Alexey has focused on the analytics community and now devotes all his time to developing his own projects.

Alexey Nikushin

Producer of conferences for analysts

Ex-Head of Product Analytics, Yandex, FindMyKids; 7+ years in product analytics, 4 of them in a leadership position.

Author of the Telegram channel No Data No Growth about career growth in product analytics and mastering A/B testing.

He currently runs the No Data No Growth online school, A/B testing consulting and builds his own products.

Pavel Bukhtik | No Data No Growth

CEO & Founder, author of the No Data No Growth channel

An entrepreneur with strong expertise in analytics and Data Science.

He believes that a great, stable business can only be built on a data-driven approach, and that "entrepreneurial peace of mind" can only come from full end-to-end analytics of every process.

That is why in his blog he shares how to build a data-driven business and monetize analytics. By the way, all the practices described in the channel are actually used in the author's current projects: Simulative and IT Resume.

Andron Alexanyan

CEO & founder Simulative/IT Resume

Simulative is an educational platform in analytics.

We set up analytics for companies ourselves every day. Our clients include some of the largest companies in Russia and the world: SBER, Mail, Skyeng, Coding Invaders and many others.

That is why we created Simulative: to pass on the experience and knowledge we have accumulated in the form of high-quality courses, where we teach not on toy examples about "oranges" but on cases from real business.

On social media we share free content for those growing in analytics, data engineering and BI.

Simulative

Analytics training

I help companies make data-driven decisions. I develop an experimentation culture. I write a blog, create courses and take part in conferences.

I have trained more than 100 people in my A/B testing course. I believe analytics is first about solving user and business problems, and only then about technology.

Yury Borzilo

Product analytics and A/B tests, author of the "Borzilo" channel

Valery is one of the most recognized and authoritative Data Science experts, not only on the Russian-language internet but worldwide. Senior Principal Data, Data & Analytics, British Petroleum. Before that he worked at companies such as Meta, Blockchain.com, X5 Retail, Yandex and others. Author of the book ML System Design

In his channel he often shares reviews of the latest research in DS, AI and technology in general, and from time to time publishes job openings at leading companies, including BP. He masterfully alternates technical reviews and news with stories from his life. His London life and work in a British corporate environment are so fascinating that he has built a whole community of IT specialists around himself who are happy to discuss both large language models and how an English fox stole Valera's slippers right out of his garden. Everyone will find something to their liking!

Valery Babushkin

Senior Principal Data, Data & Analytics

Product analyst with 12+ years of experience, specializing in mobile f2p games. Teaches at HSE, author of a textbook on R. Mentor and practicing coach.

In his channel Dice analytics he talks about the tasks and situations a game analyst runs into at work, shares methodological reflections, and reviews books and courses.

Philipp Upravitelev

Product analyst

Product analyst with more than 7 years of experience in analytics. In his channels he talks about the nuances of product and data analyst work and shares useful resources and materials. Among other things, he covers what a beginner analyst needs to know and be able to do, and what to do to get the long-awaited offer of 300k/ns.

In his blog devoted to A/B tests, he writes about the specifics, pitfalls, publications and trends that come up when running A/B tests.

Alexander Efimov

Lead product analyst

Data specialist, entrepreneur, CEO and founder of the data consultancy LEFT JOIN and of the data media outlet of the same name, the largest in Russia. Author of the book "Analytics for Managers".

Master of Science (Master in Data Science, Georgia Tech), PhD (Mathematical Methods in Economics, Saint Petersburg State University).

The LEFT JOIN team regularly publishes materials on analytics and working with data. In the blog (which, by the way, is already 5 years old) you can find expert materials on how to work with data. In the Telegram channel there are posts about effective visualization and the value of data for business.

Nikolay Valiotti

CEO and founder of LEFT JOIN

Business analyst and project manager with 5+ years of experience in E-commerce, Healthcare and Fintech. BA mentor and IT Academy lecturer.

Author of the Telegram channel about analytics BA/SA/Tosi-bosi on analysis and a YouTube channel with useful information on business analysis in E-commerce, mock interviews with business analysts of different grades and conversations about IT with leading industry experts.

Nastassia Dziarhach

Business analyst

A channel with questions and tasks asked at job interviews for systems and business analyst positions.

BA & SA | 10 000 Interview questions

10,000 interview questions

A chat for analysts with résumé roasts, consultations on career and professional growth, and job openings for juniors and interns. Administrator: Mikhail Garkunov.

Career Track for Analysts

Résumé reviews, career growth consultations

In her Telegram channel, Nadezhda Andrianova writes about unusual visualizations she finds online. And in her own project she experiments with data and looks for new forms it can take.

Designing Numbers

Nadezhda Andrianova's channel about unusual visualizations

• A safe space for analysts to talk as honestly as possible.

Anonymous Analysts Club

Honest talk about analytics