Case
A CMO for an international MarTech B2B SaaS: we beat a counteroffer and hired in 3.5 months
We found a CMO for an international B2B SaaS company in MarTech and beat the candidate's current employer's counteroffer, and not only with money
An international MarTech company (B2B SaaS for enterprise, 300+ people) needed a Russian-speaking CMO living outside Russia. NEWHR mapped about 50 source companies and presented 7 finalists to the client. The chosen candidate's current employer made a counteroffer, we beat it, and within 3.5 months the offer was accepted by a Head of Marketing at an international B2B SaaS company.
Request and constraints
A Russian-speaking CMO living outside Russia.
- B2B SaaS for enterprise clients only
- International market experience and fluent English
- Structured, numbers-driven, no fluff
Why it was hard
A narrow profile
Several conditions at once: Russian language, living outside Russia, experience only in B2B SaaS for enterprise and on the international market.
A counteroffer from the current employer
The chosen candidate was employed, and their company made a counteroffer. Negotiations took 3 weeks.
How we searched
We mapped 50 source companies
NEWHR mapped about 50 source companies and built a long list of 90 candidates at CMO and deputy level.
We assessed hard and soft skills before the client saw anyone
After assessing hard and soft skills, we presented 7 finalists to the client.
We beat the counteroffer, and not only with money
Negotiations with the chosen candidate took 3 weeks: the current employer made a counteroffer. We managed to beat it, and not only with money.
Funnel
| Stage | Candidates | Conversion from previous stage | Conversion from start |
|---|---|---|---|
| Long list: CMOs and deputies from ~50 companies | 90 | — | 100% |
| Finalists presented to the client | 7 | 7.8% | 7.8% |
| Offer accepted | 1 | 14.3% | 1.1% |
Result
Within 3.5 months, the offer was accepted by a Head of Marketing at an international B2B SaaS company, despite the current employer's counteroffer.
We have successfully filled several leadership roles with NEWHR and are fully satisfied with the collaboration. What we value most is that NEWHR's candidates matched our needs as closely as possible. The NEWHR team also quickly rebuilt the search whenever we adjusted the requirements.
Client, an international MarTech company