Product & Growth Lead at a company building a stablecoin for active investors — hybrid or remote

About the company

The company is building a stablecoin for active investors. We work at the intersection of investment products, machine learning and DeFi. At this early stage we need a person who will help understand users' needs, turn them into a convenient product and build organic acquisition.

You will work directly with the founders and engineering and be responsible for the user journey from first contact to meaningful use of the product and retention. This is an independent role with hands-on execution and the opportunity to build a product and growth function over time.

What you will do

• Customer discovery. Conduct interviews, segment active investors, study their current tools, trust criteria, reasons for choosing and rejecting. Refine the target user profile and the value proposition.
• Product discovery and features. Turn interviews and analytics into hypotheses, prioritize the backlog together with the founders and engineering, describe scenarios and success criteria, take changes through to release and evaluation of results.
• UI and UX. Own the user journey, set tasks for the designer, test prototypes with users, improve onboarding and shorten the path to first value. Make simple prototypes yourself.
• Funnel and analytics. Set up measurement of acquisition, activation, first use, retention and referrals. Analyze cohorts, reasons for drop-off and experiment results.
• Positioning and launches. Explain the product in plain language, prepare feature launches, collect feedback and connect promotion with real value for the investor.
• Website and organic marketing. Develop the website, landing pages, blog, SEO, X / Twitter and lifecycle communications. Write key texts yourself, test topics and distribution channels.
• Video and community. Make simple demos and walkthroughs, write video scripts, organize more complex production. Develop a core of early users, beta testing and regular communication with the community.

Workload guideline: 60% on discovery, product, UX and the funnel; 40% on organic growth, content and community. Priorities change as hypotheses are tested. Professional UI design and complex video production can be brought in separately; you are responsible for setting the task and for the result.

What matters

• Verifiable cases in which you personally went from a user problem to a product change, launch and measurable result.
• Experience guideline: 4-7 years in product, growth or product marketing; the substance of the work matters more.
• Best background: fintech, especially brokerage, investment apps and services for active investors. Experience with customer discovery, onboarding, activation and retention should be hands-on.
• Ability to work with product analytics: define the event and the denominator of a metric, compare cohorts, account for traffic quality and the limitations of small samples.
• A good sense of UX and the ability to work with a designer and engineering. The ability to explain which user problem a proposed interface solves.
• Strong written Russian and working English for interviews, product texts and English-language X. Readiness to personally write, edit and make simple demos.
• Interest in cryptocurrencies and experience using them as a user: CEX, wallets, transfers and stablecoins. DeFi will be a plus. Experience launching crypto projects with their own token is not part of the target profile for this position.
• Independence at the 0→1 stage, readiness to work without a large team of executors and thoughtful use of AI tools with verification of results.

Terms

• Full-time, 100% of working time.
• For candidates from Moscow — hybrid work format, office in central Moscow. For candidates from other cities of Russia and from abroad — remote format.
• Competitive fixed compensation paid in stablecoins: USDT/USDC, 1:1 to the dollar.
• A token package is possible; its size and vesting schedule are determined individually in the offer.
• Direct work with the founders, influence on product decisions and a short cycle from hypothesis to launch.